Supply Chain Management
Improving communication as your books move from manufacturing through to the customers’ hands can make a big difference in your bottom line.
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The supply chain is becoming more demand-driven, Brewer notes, which means narrowing the gap between production and consumption in order to ensure adequate quantities on the shelves without holding extra stock. Therefore, good communication with vendors and real-time warehouse tracking is essential, and publishers without the right technology to make this happen are “subjecting their business model to major blackout holes,” he says.
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James Sturdivant
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