Supply Chain Management
Improving communication as your books move from manufacturing through to the customers’ hands can make a big difference in your bottom line.
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“We were looking for a process that could mimic identically what we get from the offset world, so the consumer could not tell the difference. It’s a lot cheaper than producing way too many [books] and pulping them,” Robinson notes.
The new process has had ripple effects throughout the company’s supply chain. Previously, production runs were set based on predictions from three sales and marketing groups (Internet, direct marketing and retail sales), all providing numbers meant to ensure product availability.
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James Sturdivant
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