Supply Chain Management
Improving communication as your books move from manufacturing through to the customers’ hands can make a big difference in your bottom line.
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For all orders, “we work with suppliers and brick-and-mortars, sharing information both ways. They are judicious about what they order and sell, and we work closely with them on advance orders.”
Significantly, Elsevier now publishes 100 specialized academic books only electronically. Other printed books are supplemented by online content.
“Improving the time to market for books is the essence of what you’re doing,” notes Guy Broadhurst, director of product marketing at Océ.
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James Sturdivant
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