Supply Chain Management
Improving communication as your books move from manufacturing through to the customers’ hands can make a big difference in your bottom line.
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(An interesting development was the Expresso Book Machine launched last year, which was designed to print and bind books ordered online at ATM-like machines set up in libraries and bookstores, altogether eliminating inventory, shipping and returns.)
Broadhurst sees wider applications for Harlequin’s combination of offset and digital printing. As sales taper off from a book’s original print run, POD can function as a way to capture sales along the “long tail” for large catalogs of backlisted titles.
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James Sturdivant
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