Supply Chain Management
Improving communication as your books move from manufacturing through to the customers’ hands can make a big difference in your bottom line.
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An example, notes Brewer, is the “Harry Potter” book series, which sells better in the Northeast than in the Deep South. In this case, it’s easy to see why analyzing regional data matters––but, with the right tools, the same process can be done for any book, even on a store-by-store level.
“A lot of people running businesses are coming from sales and marketing backgrounds,” Brewer notes. “The instinct is push, push, push …” But, while the marketing push and the investment in getting the book out are natural ways of thinking to those with sales backgrounds, it may not be so natural to go back after the big initial push and parse the numbers and analyze stock. That’s what many companies are missing, he says.
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James Sturdivant
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