Supply Chain Management
Improving communication as your books move from manufacturing through to the customers’ hands can make a big difference in your bottom line.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Given the cost per book, shifting entirely to digital print-on-demand (POD) was “not an option” for Harlequin, according to Robinson. The goal instead was to supplement the traditional offset process with POD geared solely to quickly making up any shortfalls in the initial print run.
The biggest challenge was producing a POD product that replicated exactly the look and feel of offset printed books. Working with print and imaging solutions provider Océ, the company developed a digital product printed, like offset books, on bulked up newsprint.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 AllNext »
0 Comments
View Comments
James Sturdivant
Author's page
Related Content
Comments