Supply Chain Management
Improving communication as your books move from manufacturing through to the customers’ hands can make a big difference in your bottom line.
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Brewer suggests publishers should consider looking back up the chain—reverse logistics—to capitalize on their investment long-term. For example, knowing what product they have in stock and what condition it’s in (i.e., able to sell as new, to be sold at a discount, sold to a third-party distributor, donated, pulped, etc.) can help publishers manage inventory more efficiently and cost-effectively.
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James Sturdivant
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