Content Crossroads & Distribution Junction
Industry leaders talk candidly about issues affecting the industry—from distribution to rising costs to an increased focus on content.
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Jim Calder
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Schroeder believes Google Book Search tools are taking business away from individual publisher’s Web sites. “Publishers and authors also sell digital books, so Google has taken a big market away from them by digitizing copyrighted works in libraries,” she says.
Turvey states that publishers understand that Google is bringing additional interest to their books from searchers who may not have known a particular book existed before searching for a topic online. “By marketing books online or by offering new access to books online, publishers and authors can find new audiences for their works,” he says.
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