Content Crossroads & Distribution Junction
Industry leaders talk candidly about issues affecting the industry—from distribution to rising costs to an increased focus on content.
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Jim Calder
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Gaynor explains if a teacher needs a lesson in a hurry, the price she would be willing to pay for instant delivery could equal or exceed the cost of the printed book. However, if the content and ideas are not valuable, it doesn’t matter in what form the content arrives.
“This year in California, instead of a traditional social studies textbook, Pearson Scott Foresman introduced a custom-built digital curriculum,” Gaynor says. The program combines online learning, multimedia, audio, text and traditional classroom activities. “Pearson’s investment in digital asset management opened up new product possibilities and put them ahead of the curve. They’ve set the standard other educational publishers will need to follow to remain competitive.”
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