Content Crossroads & Distribution Junction
Industry leaders talk candidly about issues affecting the industry—from distribution to rising costs to an increased focus on content.
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Jim Calder
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It is important to point out that the 2004 “Reading at Risk: A Survey of Literary Reading in America” study by the National Endowment for the Arts, which showed an overall decline of 10 percent in literary readers from 1982 to 2002, focused on literary works, not nonfiction books, Schroeder says. “Recently, Americans have been in a very serious mood and reading a lot more nonfiction, so that should be taken into account.”
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