Content Crossroads & Distribution Junction
Industry leaders talk candidly about issues affecting the industry—from distribution to rising costs to an increased focus on content.
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Jim Calder
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Schroeder remains cautious because even though the higher-education publishers produce almost all of their books electronically, and they are significantly cheaper than regular textbooks and being sold to a younger tech-savvy audience, they have not caught on.
“If the younger generation wants a hard-copy book, the digital revolution is probably going to happen when print-on-demand is available everywhere and is inexpensive,” she says.
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