Content Crossroads & Distribution Junction
Industry leaders talk candidly about issues affecting the industry—from distribution to rising costs to an increased focus on content.
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Jim Calder
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It is important for publishing companies to not think in terms of books vs. Internet, but to realize that their value is their content, in whatever form it is distributed.
“I think this is a time of unprecedented change for instructional-materials publishing in general ... books, periodicals and digital learning products,” says Charlene Gaynor, executive director of The Association of Educational Publishers (AEP). “The urgency for publishers to move away from thinking of their book as their asset to thinking of their content as their asset is intensifying.”
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Jim Calder
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