Content Crossroads & Distribution Junction
Industry leaders talk candidly about issues affecting the industry—from distribution to rising costs to an increased focus on content.
By
Jim Calder
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The hot-button issues in the book industry today surround an increased focus on content and alternative forms of distribution. Publishers are still keeping a watchful eye on the Internet and the fear that it may replace the print-based distribution business in the future. But there appears to be a greater acceptance and realization that “content” is a publisher’s real asset, and that the delivery method means nothing if the content isn’t outstanding.
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