Content Crossroads & Distribution Junction
Industry leaders talk candidly about issues affecting the industry—from distribution to rising costs to an increased focus on content.
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Jim Calder
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According AAP research, e-books saw an increase in sales of 34.2 percent in October 2006 and a yearly increase of 26.2 percent as of mid-December.
“The economics of digital distribution are so much better you’d think publishers would be rushing toward it,” Gaynor says. “Instead, there’s the fear that books will become obsolete. It’s all part of valuing the content, then delivering it in whatever medium the customer wants.”
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