Content Crossroads & Distribution Junction
Industry leaders talk candidly about issues affecting the industry—from distribution to rising costs to an increased focus on content.
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Jim Calder
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Smith believes that readership initiatives in the United States can, and hopefully will, have a positive impact on the trade and juvenile segments.
“Looking at research on how young teens get and communicate information can be scary … very scary,” Gaynor says. “But we don’t believe that text messaging will ever take the place of a textbook or a trade book or a workbook.”
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Jim Calder
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