Content Crossroads & Distribution Junction
Industry leaders talk candidly about issues affecting the industry—from distribution to rising costs to an increased focus on content.
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Jim Calder
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“So it is a publisher cost factor,” Smith says. “This does, however, lead the publisher to push to offset their rising paper costs by obtaining lower manufacturing prices from the manufacturer.”
Gaynor claims that many publishers are turning to offshore printing as a solution to combat rising fuel and paper costs. “Outsourcing, outsourcing, outsourcing. I don’t know a publisher who is not at least exploring offshore printing and production as a means of reducing cost,” she says. “Also publishers are converting to XML-type production processes at a much quicker rate in order to realize the efficiencies and repurposing opportunities.”
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