Content Crossroads & Distribution Junction
Industry leaders talk candidly about issues affecting the industry—from distribution to rising costs to an increased focus on content.
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Jim Calder
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Used Books a Bigger Factor Than Most Believe
Used-book sales are on the rise, and this creates more competition for publishers’ products and increased awareness in alternative forms to traditional distribution.
According to Schroeder, if a consumer knows what they want, they will go to Amazon.com or other sites, but that if they just want to browse they will still make the trips out to the bookstores. “If they can go directly to the publisher, they just might,” she says.
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