Gene Therapy: Climbing Aboard the E-book Bandwagon
These formats/platforms, in addition to the Kindle and Reader, include the Adobe Reader, Mobipocket, Microsoft.lit, Palm and Franklin. (Fictionwise, a major independent online e-book retailer, provides a comprehensive and easy-to-understand explanation of e-book formats at www.Fictionwise.com/help/ebook-formats-FAQ.htm.)
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.