Gene Therapy: Climbing Aboard the E-book Bandwagon
So now where do we stand? In order to have a viable market, some equivalent must exist of the universal infrastructure that the printing industry built. While there are numerous printing presses designed to achieve production efficiency and quality, in the e-book world, error correction isn’t possible until you have already created a file, displayed it and discovered that the tagging that you have relied on is not working—and moreover, you are not too sure why it is not working. If you are not using the appropriate reader platform, the file will be unintelligible or won’t open at all.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.