Gene Therapy: Climbing Aboard the E-book Bandwagon
That’s where the XML-style .epub tagging system comes into play and where the .epub suffix, when recognized, will set into motion an internal system that can read and display your book with its structural elements true to the intention. There’s a lot more here than meets the word—but I think this is as far as I need to go to make the general point: .epub sets the stage for e-book market growth.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.