Gene Therapy: Climbing Aboard the E-book Bandwagon
Those restrictions appear to be loosening up, though. Some publishers have discovered that allowing access to e-book versions for browsing, for search inside and, on occasion, even for downloading have boosted sales, and have enabled them to reach customers who they otherwise have been unable to reach through conventional channels.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.