Gene Therapy: Climbing Aboard the E-book Bandwagon
The Current State of the E-book Market
The concept of a lightweight reading device that can store dozens or hundreds of books does have great appeal to the habitual reader who commutes or travels extensively—not to mention lunchtime reading compulsives, students or field-work professionals. The real viability of such a device, however, has always boiled down to functionality/user-friendliness, economics and the availability of content.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.