Gene Therapy: Climbing Aboard the E-book Bandwagon
Today, through the development of e-ink—a wafer-thin, plastic “electronic paper,” which holds minute electrically charged cells that form its images—portable readers provide a reflective rather than backlit surface that closely simulates the adaptability of the paper surface. Moreover, since e-ink technology uses power only when it changes an image/display, the battery life of the reader is extended considerably compared to a computer battery. This is the technology now being used by the Sony Reader and Amazon Kindle.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.