Today's Retail Scene: Are You Prepared to Compete?
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The creation of the Ingram Content Group itself resulted from a major Ingram reorganization designed, in part, to help facilitate multichannel distribution for clients. “Before,” Prichard says, “you would talk to Ingram Book Group, go over to Ingram Digital, then to the library group, the marketing agency—now we’re organized so it all falls under content organization, so we can help you however you want to get that book out.”
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James Sturdivant
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