Today's Retail Scene: Are You Prepared to Compete?
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For Donohue, this has meant paying attention to customers—and overturning some previous assumptions. He says the best-selling book on Amazon’s Kindle for Elsevier’s Focal Press imprint (which publishes media-technology books) is on lighting techniques—a big surprise for a device not yet able to accommodate color graphics. “[It’s] astounding to me,” he says, “yet it sells enormously well on Kindle [because] people want the information in a portable, quick way, and the media-tech market is quite comfortable with that type of technology.”
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James Sturdivant
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