Today's Retail Scene: Are You Prepared to Compete?
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The Need for Flexibility
The need for marketing flexibility mirrors trends across the entire publishing landscape, as rapid technological changes and multiplatform functionality have altered the very dynamic of the book business. “Clearly, flexibility is really the trend,” notes David “Skip” Prichard, president and CEO of the recently formed Ingram Content Group Inc. “This can be flexibility in format, in [regard to] the channel [that] publishers want to release content in, or even financial flexibility, the ability to make decisions to employ capital in different ways.”
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James Sturdivant
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