Today's Retail Scene: Are You Prepared to Compete?
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The success of rich media efforts, including YouTube channels demonstrating animation and photography techniques viewed by half a million people, have helped spur the creation of FORCE, which will provide a way for Focal Press to provide multimedia, social networking and e-products directly to consumers. Add to this the explosive increase in e-book sales, which Donohue says is growing annually by double digits companywide.
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James Sturdivant
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