Today's Retail Scene: Are You Prepared to Compete?
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Publishers do not control prices, Bohr notes, a fact highlighted recently by Amazon’s $9.99 offering of frontlist books for the Kindle and recalling for some the explosive impact of iTunes on its way to dominance in the digital music sphere.
The emergence of Amazon’s and Sony’s e-readers, along with a host of new digital product options, makes the ability to offer a variety of consumer-tailored digital products that much more important. “The book is going to have to evolve as it goes into this digital platform. It’s not just going to be a flat book anymore. There are going to end up being widgets and video … [as well as] selling in pieces and chunks, especially through the library channel,” Bohr says.
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James Sturdivant
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