Today's Retail Scene: Are You Prepared to Compete?
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Many believe Amazon’s $9.99 e-book pricing strategy (with Amazon taking a loss on many titles in order to sell them at this price point) is driven by this concept.
“Clearly, Sony and Amazon are trying to make a market, trying to get people to buy their devices,” Bohr says, “and the incentive is the lower-priced book.”
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James Sturdivant
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