Today's Retail Scene: Are You Prepared to Compete?
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Part of NBN’s job, she says, is helping publishers understand that they should be considering these options, as many are still in the “print 5,000 copies and see how it does” mind-set.
From Book Publisher to Content Provider
Increasingly, however, book publishers are beginning to follow magazine publishers’ lead and think of themselves as content providers. “We try to get away from the concept of the book,” says Jim Donohue, managing director of Science & Technology (S&T) Books at Elsevier. “I stress to my editors that what we really do is create content, and then we put it on the platform in which our customers want it.
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James Sturdivant
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