Today's Retail Scene: Are You Prepared to Compete?
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For most publishers, print still comprises the vast majority of unit sales, but e-distribution’s ample new challenges demand ongoing experimentation and attention. “Everybody is in the discussion phase and the try-it-out phase of how [e-books] should be priced,” notes Bohr. “Should they be priced lower because you don’t have the print cost? Does that diminish the value of the intellectual property?”
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James Sturdivant
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