Today's Retail Scene: Are You Prepared to Compete?
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Smaller distributors also have recognized the need to offer integrated services. NBN recently launched NBN Fusion, a digital e-book distribution and conversion service that includes production and manufacturing services, print-on-demand (POD) and digital short-run.
The days of estimating how many books a publisher should sell and then printing 10 percent or 15 percent above that are gone, says Marianne Bohr, senior vice president at NBN. “You’ve got to figure out, ‘Should I do the book in print, should I do it in print and electronically, should I only print the book if we have demand … or maybe we just do a digital short run of 300 copies?’ Right now those answers are not really definitive.”
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James Sturdivant
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