Enhancing the E-book Business
In just over a year since its official launch, Vook has produced more than 100 titles of the product bearing its name and helped to advance a new digital book marketplace.
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One of Vook's original titles, Pete Cerqua's "The 90-Second Fitness Solution," "sells every single day," he adds. "You're looking at this limited device. It's a big market, but still, it's not like being in a [physical] bookstore. … The fact that the 'long tail' for guys like Pete is so compelling, and it keeps selling units every single day without hesitation—you just know there's something there."
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Janet Spavlik
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