Enhancing the E-book Business
In just over a year since its official launch, Vook has produced more than 100 titles of the product bearing its name and helped to advance a new digital book marketplace.
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"We really want to find [partners] who want to go out there with us and make a big splash out of it. And it doesn't matter if they're a small company in Alaska, or if they're one of the big six [publishers]," says Cavnar. "We want to work with people who believe in the future of this medium."
Another way that Vook has established itself as a publisher is with the launch of its series of original titles, which Cavnar refers to as "vook video guides"—how-to vooks on topics ranging from car maintenance to quilting. "They're selling pretty well," he says. "The thing is, we can keep the budget on them really low, and we only need to sell about 450 copies before we make back our expenses and start earning a profit."
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Janet Spavlik
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