Enhancing the E-book Business
In just over a year since its official launch, Vook has produced more than 100 titles of the product bearing its name and helped to advance a new digital book marketplace.
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Vooks are available to consumers via applications for the iPad, iPhone and iPod Touch; the Amazon Kindle application; and a web-based application that facilitates reading on your computer. They soon will be available on Barnes & Noble's Nook application as well as on the Android platform. With so many titles now under its e-belt, Vook has developed an understanding of what works in this format and what doesn't. "Health and fitness is a huge home run for us," says Cavnar, pointing to the ability to demonstrate exercises via videos. "Our pilates title just exploded. We can't stop selling those. … We've got a 'Yoga in Bed' title that's also been an incredible seller."
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Janet Spavlik
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