Enhancing the E-book Business
In just over a year since its official launch, Vook has produced more than 100 titles of the product bearing its name and helped to advance a new digital book marketplace.
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Other genres that have translated well into vooks include how-to, motivational and history titles, says Cavnar. Popular titles in the latter category for Vook include "Reckless Road: Guns N' Roses and the Making of Appetite for Destruction," about the early days of the rock band, and "JFK: 50 Days," about the former president, which it released with NBC News and Perseus. "JFK: 50 Days" was the No. 1 paid book app on the iPad for about two-and-a-half weeks following its release.
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Janet Spavlik
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