Enhancing the E-book Business
In just over a year since its official launch, Vook has produced more than 100 titles of the product bearing its name and helped to advance a new digital book marketplace.
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It seemed most publishers forging into the e-book space, however, still were primarily focused on simply converting their text into digital versions—perhaps, in part, because of the limitations of e-reading technologies with relatively small, black-and-white screens that didn't lend themselves to colorful or complex digital fireworks. As recently as last summer, 49 percent of readers who responded to a Book Business e-book survey indicated that they do not produce enhanced e-books. (Thirty-six percent indicated that they do not publish any e-books.)
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Janet Spavlik
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