Enhancing the E-book Business
In just over a year since its official launch, Vook has produced more than 100 titles of the product bearing its name and helped to advance a new digital book marketplace.
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As far as what types of titles haven't been as successful: "We don't do a lot of fiction," notes Cavnar.
Establishing Itself as a Publisher
Vook considers itself a publisher and a publishing partner—"we're not looking to set ourselves up as a vendor," says Cavnar. Its partnerships typically include a split of the royalties and a sharing of the back-end. "We're not going out there trying to get a one-time fee to do this. We're looking to be a long-term player with our partners … ," he adds.
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Janet Spavlik
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