Enhancing the E-book Business
In just over a year since its official launch, Vook has produced more than 100 titles of the product bearing its name and helped to advance a new digital book marketplace.
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Shortly thereafter, the new company partnered with the now-defunct HarperCollins imprint, HarperStudio, to publish a vook of entrepreneur Gary Vaynerchuk's "Crush It!"—"and that just really took off," says Cavnar. "That … demonstrated to us that there's an audience for … what we're [creating]; this is an opportunity here. A lot of [the vooks are] centered around strong personalities [and] people who the audience wants to connect with more closely. With Gary, the video really brought you into his life and showed you the man behind the book. It got you closer."
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Janet Spavlik
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