Enhancing the E-book Business
The original titles are doing well enough that Cavnar says Vook will do "hundreds" more in 2011.
'Lite' Marketing
A challenge for any application developer is to make your particular app stand out among the masses in the app stores and easily discoverable by the consumer. As previously mentioned, Vook handles the marketing of all its products, even those produced with partners. It has found success, says Cavnar, with creating a "lite" version of every application that includes three chapters of that particular title for free. "When we release [a lite version], you'll see sales just double the day it comes out because everyone downloads the free [version], they try it out and think, 'Oh, this is great,' and they buy the complete version," he continues. "It's a great way to drive enthusiasm for a title."