Distribution:Are We Getting Swept Up in ‘The Tail?’
How modern economics is affecting book distribution.
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Jane Graf, director of International Publishers Marketing (IPM), in Dulles, Va., agrees, but adds that superstores aren’t buying up new imprints the way they used to.
“Turnover is so fast, and returns are sent back less than 90 days after books reach them,” she says. “It’s more like the movie industry. If a book isn’t making it within the first five weeks, it’s over.”
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Sharon R. Cole
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