Consumer Wise
Using Technology to Enhance Direct-to-Consumer Relationships
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Q: What are some examples of publishers doing well in terms of data-driven engagement or branding?
I always think of O’Reilly, of course, and Harlequin. They’ve both been leaders for quite some time. There’s Osprey in the UK. These are publishers who know their readers, and who are dedicated to gathering as much data as they can about them.
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- Companies:
- Amazon.com
- Bowker
- Harlequin
Brett Sandusky
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