Today's Retail Scene: Are You Prepared to Compete?
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Stephenie Meyer’s “Twilight” series provides an example of how Borders takes its cue from readers. Reacting to data showing that many adults were buying these books aimed at teens, Borders placed its young-adult shops near genre fiction areas to encourage cross-shopping.
“Retailers and publishers are having to work harder to sell books and be more creative,” Popoff notes. “It’s not enough anymore just to put books out on a front table. We have looked at how consumers are buying the titles, and reorganized the stores around that.”
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James Sturdivant
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