Distribution in the Digital Age
Digitization has led to more efficiencies in the supply chain, and more opportunities for both publishers and distributors.
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“When you send books out, you should have a strategy to [prevent them from being returned], and that means driving people into bookstores and into the library,” she says. “One of the biggest hurdles is marketing. A small publisher simply does not have the money to put out there to buy the kind of eyes that [for example] Penguin gets, and because of that, there is a lot less interest [from] the bookselling chains,” Simonds adds.
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James Sturdivant
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