Distribution in the Digital Age
Digitization has led to more efficiencies in the supply chain, and more opportunities for both publishers and distributors.
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The Role of the Big Distributor
Even as more publishers find opportunities for taking on the printing and distribution role themselves through venues like Amazon and direct selling on their own Web sites, Simonds believes that the role of the big distributors is not likely to be eradicated any time soon.
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James Sturdivant
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