Distribution in the Digital Age
Digitization has led to more efficiencies in the supply chain, and more opportunities for both publishers and distributors.
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Martin Cournoyer, general manager and digital printing specialist at Transcontinental, says cost savings are emerging as a central advantage of digital printing as publishers look beyond cost-per-unit considerations in the face of rising energy and transportation prices.
“Right now with digital, maybe the unit cost is more expensive compared to offset, but the total cost, when taking into consideration distribution, inventory and sending books back because they cannot sell—this is a new way to look at it,” he says.
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James Sturdivant
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