Distribution in the Digital Age
Digitization has led to more efficiencies in the supply chain, and more opportunities for both publishers and distributors.
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For Simonds, that excludes novels—“People don’t buy novels from a nobody,” she says—but includes books like the Beagle Bay young-adult release “Women Astronomers,” the first in a series of books about women scientists.
Barnes & Noble ordered 100 of them—one per store—in a test marketing strategy in which an automatic reorder kicks in if the book sells.
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James Sturdivant
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