Distribution in the Digital Age
Digitization has led to more efficiencies in the supply chain, and more opportunities for both publishers and distributors.
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The Marketing Component
For publisher and distributor alike, marketing through multiple channels—from traditional brick-and-mortar bookstores and public libraries to social-networking Web sites—is important to engage consumers where and how they get their content.
Simonds focuses on marketing as a key (and often overlooked) component of a successful distribution strategy.
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James Sturdivant
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