Distribution in the Digital Age
Digitization has led to more efficiencies in the supply chain, and more opportunities for both publishers and distributors.
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The Importance of POD
Another important development sending ripples through the supply chain is the growth of print on demand (POD).
“The costs of POD have continued to fall, so it’s getting close to offset [printing],” Gray says. “Why would a publisher fund books sitting in a warehouse? It is absolutely reinventing the supply chain.”
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James Sturdivant
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