Distribution in the Digital Age
Digitization has led to more efficiencies in the supply chain, and more opportunities for both publishers and distributors.
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Ingram is now printing 1.5 million books a month, Gray reports, and the numbers are growing quickly. “POD offers straight access to the entire supply chain,” he says. “It’s really taken off, and more and more trade content is coming into the program. Anyone who is not engaged in POD is almost in dereliction of duty, it is such a core component of supply chain. Publishers are looking at [using it for] the front list as well as backlist.”
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James Sturdivant
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